Model Action Plan for Corporate Sector in the fields of
Community Participation of the Companies on environmental
- Environment is not an unnecessary luxury of the people, it is
the basic necessity. Nationally and internationally lot of
speeches have been thrown on different aspects of environment but
in the name of development and industrialization, environment is
constantly being hammered. Till now the loss is colossal and the
most organized and equipped Corporate Sector should come forward
to compensate such loss.
- Individual companies / firms / organizations may adopt a
locality, village, road, lane etc. in any area they prefer and can
take all steps that are necessary for improving and maintaining
the environment and ecology of the adopted area. For example a
company can adopt the entire stretch of Jaharlal Nehru Road and
through the support of voluntary organizations / persons in the
locality can monitor the following aspects: -
a) By installation of “Remote Sensing” instrument in the
street the emission from individual vehicles can be measured and
reported to the appropriate authority – if emission is above the
b) With the assistance of Sound Limit Detector vehicles blowing
electric / air horn can be ascertained and individual vehicle
creating sound pollution can be manually identified and reported.
c) The above practice can be adopted for vehicle engines emitting
sound beyond permissible limit.
d) Care can be taken so that no road-side establishment operates
the portable generator set on the road.
e) The installation of air-conditioners towards the road side at
very low height can be detected and stopped.
f) Road side trees, gardens, etc. can be tendered and the reckless
cutting down of road-side trees can be prevented.
g) The trimming/pruning/damaging the road side trees for better
view of advertisement boards cab be stopped.
h) Littering on the roads can be checked.
i) Illegal parking of vehicles can be prevented.
j) Ensure that the road side public conveniences are clean and
k) Since KMC / Govt. is going to take decisions for not allowing
or partially allowing hawkers on footpath, care can be taken to
see that the footpaths are not encumbered by flouting the
l) If there is digging of road or footpath, care can be taken to
see that the same are restored immediately.
m) During nor’-wester many trees or big branches thereof fall on
the ground. Immediately after such incidents, rescue and curative
teams can be deputed.
n) Care can be taken to ensure that there is no violation of sound
norms by using loud-speakers.
o) Garbage cleaning operations can be ensured timely and
p) The hoardings obstructing the footpaths can be identified and
q) Commuters can be persuaded not to get into the buses or
disembark from buses here and there.
r) Bus drivers can be commanded not to stop the buses everywhere.
s) Pedestrians can be requested not to cross the road here and
t) People can be persuaded not to smoke in the open.
u) Throwing of wastes from the road side establishments can be
v) Road side performances (drama, singing, plying of instrument)
can be organized.
w) Some roads are washed in the morning, which can be vouched.
x) Assistances can be extended to the elderly citizens and
children while commuting through the road / footpath.
y) City guidance can be volunteered to the persons seeking the
z) To ensure that street lights are working in the night
- The standard of a person can be judged by his/her shoe, a family
can be identified by its kitchen/toilets and a city can be
identified by its river or sea front. Calcutta’s river front is
neglected, misused and abused. In U.K. the Corporate Sector has
adopted Thames River Bank not for commercial exploitations but for
its preservation. In India Corporate Sector has heavily entered
into cricket / football/public puja ceremony/cinema etc. Our
lifeline but neglected Ganga River’s front can be adopted by
various companies/organizations to ensure that the holy river is
not fouled/littered. This sort of environmental activism is
expected and desirable also from the Corporate Sector of the
- The schools attended by children from poor family can be adopted
by different companies to educate the students with environmental
and social disciplines. The Corporate Sector should come forward
to sponsor the meritorious students (rank holders) having the
minimum means. Such social governance can promote a balanced
- The Corporate Sector can be housed in such premises where there
are provisions for Rain Water Harvesting and installation of Solar
- More than one crore of population of West Bengal are now
affected by arsenic and potable water is really a scarce item in
Rural Bengal. Under the circumstances, the Corporate Sector can
come forward for the supply of arsenic free water by installing
the low cost supply system in the affected villages. There is
practically no medical treatment available for the arsenic
affected patients. Healthy food along with vitamins can be of
immense help to the sufferers. Arrangements can be made to feed
the poor patients with good food and necessary vitamins.
- Through saving of electricity the Corporate Sector can not only
enhance their profits but can be of great help to the environment
and ecology. Through regular energy audit, they can reduce
consumption and contribute less to the global warming.
- The Corporate Sector can organize seminars, debates, programmes
etc. regularly to educate the common people in the fields of
environment and social disciplines. The projections through the
electronic media can also be availed by them.
- From our organization we are approaching different
companies/organizations individually and also meeting all the
Chambers of the city to communicate the aforesaid environmental
programmes and for starting functions thereon.
- Every year the State Pollution Control Board gives excellence
awards to different companies for the better environmental
performances in their industrial activities, which by law they are
bound to do. In addition to the existing practice, they should
felicitate different organizations for their eco-social
activities, which they are not required to perform under the
With green salute,